Internal News
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[YAKSON] 'Managing with your own hands' Yakson Beauty strives to create natural beauty A global esthetic company 'Leap' through(Cnet Korea = Correspondent Kim Na-rae) Yakson Beauty (CEO Lee Byung-cheol, CEO Kim Hyun-sook) won the 6th Korea Global Power Brand Awards Education Chairperson Award. Yakson Beauty, Korea’s first skin care company, was established in 1979. Chairman Lee Byung-cheol invented the Golki therapy, and CEO Kim Hyun-sook applied it to beauty, growing it into a global esthetic company. Yakson Beauty is famous for its premium services and various programs such as small face care, slim management care, and postpartum care. Even China and Southeast Asia, which are traditional skin care powerhouses, come to Korea to learn about it. Analysts say that the secret of the Yakson Beauty that crosses borders and is loved by everyone is in 'hand theraphy' using the characteristics of the skin. Dozens of managed beauty care programs feature manual care without the use of machines or chemotherapy. Yakson Beauty 'Golki Therapy' requires a long time investment rather than plastic surgery or chemical treatment that can give immediate effect, but through intensive management of specific areas, the body can be balanced and naturally beautiful as a whole. CEO Kim Hyun-sook said, "We pay great attention to education because hand therapy uses the characteristics of our skin like this." Recently, the Yakson Beauty has partnered with several universities to foster more professional manpower and created a skin beauty department named after the Yakson Beauty. It is making a bigger leap forward by developing its own brands such as Dalia Spa (skin beauty) and Yeorihan diet and launching home care cosmetics. Source: https://www.cnet.co.kr/view/?no=20220217111404Views 142
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[YAKSON] Representative Kim Hyun-sook, commendation 'honour' by the National Assembly Education ChairpersonRepresentative Kim Hyun-sook, commendation 'honour' by the National Assembly Education Chairperson Yakson Beauty (CEO Lee Byung-cheol, CEO Kim Hyun-sook) won the grand prize in the aesthetics section at the 2021 Korea Global Power Brand Awards and at the same time received the National Assembly Education Chairman's commendation. Yakson Beauty, Korea’s first skin care company, was established in 1979. Chairman Lee Byung-cheol invented the Golki therapy, and CEO Kim Hyun-sook applied it to beauty, growing a global esthetic company. Recently, the Yakson Beauty has partnered with several universities to develop a more professional human resources department to create a skin beauty department named after the Yakson Beauty. It is making a bigger leap forward by developing its own brands such as Dalia Spa (beauty for skin) and Yeorihan diet and launching home care cosmetics. Analysts say that the secret of the famous yak-son family that crosses borders and is loved by everyone is in 'hand therapy' using skin characteristics. Dozens of managed beauty care programs feature manual hand care without the use of machines or chemotherapy.Views 193
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[YAKSON] “From a full-time housewife to a representative of a small family!” Kim Hyun-sook’s ‘Bet on what you are good at rathe[Photo source = pixabay] [Korea Instructor Newspaper Reporter Kim Ji-young] “Anyone can succeed. But not everyone can be successful. The secret to her own success, which made the Yakson Beauty a favorite in the aesthetics industry.” Everyone pursues a successful life. Also, anyone can put their life on the line of a successful life. But not everyone is on the road to success. There is something special about successful people. That singularity leads them to success. This book is an amalgamation of the successful knowledge generously presented by Kim Hyun-sook, a representative of the Yakson Beauty industry, which is recognized not only in Korea, but also in Japan, China, and Vietnam. What is the secret to her success, from being a housewife to turning over 1,000 employees into CEOs of the company? CEO Kim Hyun-sook says, “Invest in what you can do better than what you like.” It's not easy to be successful with what you like. Rather, focusing on what you are good at, making it a reality and putting it into practice is a shortcut to success. It's not too late to do what you love to do after you achieve success. The author emphasizes this point in particular. The author, who had a difficult childhood without a single house under a single family, didn't want to do what he wanted to do. However, the author boldly puts off what he likes and invests all his life in what he is good at. And in the end, he succeeded, and he was able to enjoy what he loved to the fullest. However, the author's investment in what he is good at is not the only reason to succeed. That's just the basics, several factors must come into play. Those elements are also created and built by oneself. Perseverance, thorough analysis of the business, constant learning attitude, and above all, the desire to live together rather than enjoying alone made flowers bloom and bear fruit on the roots and pillars of doing what they are good at. These are also the secrets of the author's success. Many people live their lives dreaming of success. However, few of them are successful. This is because the mind, the root and element, which is the basis for achieving success, did not work properly. Now the author wants to share the secret of his success with many people. I am willing to share the success know-how that I have worked hard to honour, generously and in detail. Because that is the attitude of sharing that successful people should truly practice. Readers of this book will be given a chance for success. The author wishes May everyone be successful in their field. May you be happy not only in material success, but also in your heart. Of course, there is no law that the author's secret to success will apply to everyone, in all fields. However, if you are a wise reader, you will fully understand the meaning behind the author's writing and apply it to your own life. However, it is solely up to the reader how to use this book to move forward on the road to success. It is your responsibility to become “anyone” who succeeds, or “anyone” who knows the path but does not succeed. Author Kim Hyeon-suk founded a cosmetics department store with a capital of 5 million won and then operated a 10-pyeong skin care room in Suuri Garden Tower in 1992 with a light 10 million won. Passion for success and ceaseless efforts for success created a success story that started with a capital of 500 and stood tall as a wealthy of 12 billion won when he met a famous family in 2004. She has been lecturing at various universities, including Kyungbok University and Suwon Science University, to share the knowledge and experience she has accumulated before succeeding as the representative director of the Yakson Beauty. What are you good at, what you like, and what are your dreams? This is a question I have always wanted to ask young people who have been educated in the form of injections since they were young. I wanted to ask whether it is a dream, a pleasure, or a happiness. Is it true happiness to do what you love, or is it joy and satisfaction to do something you are good at? If I had been clinging to the things I liked to be happy, happy, and satisfied, would I really be where I am today? Starting with a capital of 5 million won, I waged a game on what I was good at until I became the representative of the famous family. To be the best in my field, to succeed, I tried to do better at what I was good at. The choice was right and made me successful. I am currently the head of the Yakson Beauty and a professor at a university. If you are at a crossroads in choosing your career path because of the dream you want to achieve, my book will help you. If someone who is lost and wanders on the sand of life finds a way by looking at the footprints I have left, it will be supreme joy and rewarding. Her book is 《Bet on what you are good at rather than what you like (Provence, March 15, 2021)》. Source: Korean Lecturer Newspaper (http://www.lecturernews.com)Views 134
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[YAKSON] Yakson Beauty, KBS 2TV production supportGlobal esthetic group Yakson Beauty announced on the 15th that they had started supporting the production of KBS 2TV's new daily drama 'Love Twist', which was first aired on the 13th. Starring Shin-Hye Hwang, Da-Hoon Yoon, and Hye-Jin Shim, <The Twist of Love> deals with the narrative of three families who are entangled in love and life. Writer Eun-joo Lee and director Won-yong Kim meet and show a different 'daily drama', raising expectations from the start. An official from the Yakson Beauty said, "We expect to be able to introduce the brand to many people by supporting the production of the drama <Twistle of Love>, which has been a topic of discussion since the first broadcast as luxury actors with years of experience." Yakson Beauty is a global aesthetic group that currently operates 109 stores in Korea and 28 stores in 7 overseas countries. 'Yakson Beauty Aesthetic' provides the same level of service at all branches based on the operation of 40 different specialized programs. Recently, Yakson Beauty has been well received by giving an invitational lecture at Gwangju Women's University's Faculty of Beauty Science, Skin Beauty Major, Employment Competency Reinforcement Program.Views 160
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[YAKSON] Yakson Beauty, won the first place in the 2021 Korean Consumer Satisfaction Index for 4 consecutive yearsYakson Beauty (Chairman Lee Byung-cheol) won the grand prize in the beauty service category at the Money Today '2021 Korea Consumer Satisfaction Index No. 1' held at the Press Center on November 30th. The 'Korea Consumer Satisfaction Index No. 1' was established to commend and encourage the achievements by discovering and selecting excellent companies that have high customer satisfaction in Korea and have a glimpse of future growth potential. Yakson Beauty, a global aesthetic group that operates 109 stores in Korea and 27 stores in 7 overseas countries, is growing with differentiated customer management and the same service quality at all branches. Based on 'Golki Therapy', which was created by Chairman Lee Byung-cheol in 1979, Yakson Beauty provides a variety of 1:1 programs such as ▲ Balanced face care, ▲ Baby face care, ▲ Face sculpting care, and ▲ Small face care. In particular, in the case of 'Small face care', customer satisfaction was increased by imitating the face with plaster on the first day of management and then modeling again after the treatment was finished, allowing customers to compare the changes with their own eyes. The same level of service quality at all branches starts with systematic employee training based on the operation of 'Yakson Beauty Academy'. All employees receive the same 16 kinds of training, and promotion is possible only when they pass tests such as CS (Customer Service) customer satisfaction and customer service at the headquarters. In addition, Yakson Beauty continues to sign industry-university cooperation with Suwon Women's University, Ansan 1st University, and Gyeongbok University, sparing investments in nurturing beauty talents, and is also striving to give back to society through talent donations and scholarships. Meanwhile, Yakson Beauty is currently running a premium skin care brand 'Dalia Spa' as a family brand, a customized diet brand 'Yeorihan Diet', and 'Yakson Cosmetics' with herbs, herbal medicine, and nature's authenticity.Views 172
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[YAKSON] Yakson Beauty, Channel A Monday-Tuesday drama 'Show Window ' production support📺 Channel A Monday-Tuesday drama <Show Window: The Queen's House> with Yakson Beauty A mystery melodrama depicting the story of a woman who cheered for an affair without knowing that she was her husband's woman. My perfect mask began to crack. 🙌Together with Yakson Beauty🙌Views 95
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[YAKSON] Representative Kim Hyeon-suk of the Yakson Beauty, awarded the Minister of Employment and Labor Award at the 19th InteAwarded the Minister of Employment and Labor Award in the creative therapy sector at the 19th International Beauty Skills Competition, CEO Kim Hyun-suk With the sponsorship of the Ministry of Employment and Labor, the Human Resources Development Service of Korea, and the Korean Committee of the International Skills Olympic Games, this event, held at the Sejong University Convention Center Gwanggaeto Hall from October 1st to 2nd, was held on-offline.Views 110
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[YAKSON] Yakson Beauty supports production of weekend drama 'Gentleman and Lady'The KBS 2TV weekend drama 'Gentleman and Lady' (played by Kim Sa-kyung, directed by Shin Chang-seok) is a drama containing a turbulent story that takes place when a 'gentleman' who takes responsibility for his choices and seeks happiness and a pleasant 'handmaiden' meet. After the first broadcast on the 25th, it recorded 26.5% (based on Nielsen Korea) in the same time slot on Sunday. An official from Yakson Beauty said, "This drama production support is to get closer to more people through the drama, strengthen communication with customers, increase brand awareness and expand the target audience." Yakson Myungga is a global aesthetic group that currently operates 108 stores in Korea and 28 stores in 7 overseas countries.Views 91
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[YAKSON] Yakson Beauty selected as the grand prize in the skin care category at 'Korea's NO1 Brand Grand Prize'The ‘2021 Korea Best Brand Awards’ was held on the afternoon of the 10th at the Press Center in Jung-gu, Seoul. Yakson Beauty (CEO Lee Byung-cheol) was selected as the grand prize in the skin care category at the 'Korea NO1 Brand Grand Prize'. The ‘2021 Korea Best Brand Awards’ was held by the Korea Best Brand Association (Chairman Yoon-Tae Lee) and the Brand Value Research Institute. The event was divided into ‘Korea’s No1 Brand Grand Prize’, ‘Creator’s Grand Prize’, ‘Consumer Satisfaction Grand Prize’, ‘Korea Brand Grand Prize’ and ‘Proud Korean Grand Prize’.Views 93
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[YAKSON] Yakson Beauty, won the ‘2021 Korea Consumer Trust Representative Brand Grand Prize’ in the beauty care service categorYakson Beauty announced on the 9th that it has been selected in the beauty care service category of the ‘2021 Korea Consumer Trust Representative Brand Award’ for the 4th year in a row. Yakson Beauty is a global aesthetic group that currently operates 108 stores in Korea and 28 stores in 7 overseas countries. An official from Yakson Beauty said, "We provide about 40 different specialized programs and customized care for each area of concern." Every day, we are managing customers after confirming the diagnosis results through thorough quarantine and corona self-diagnosis kits before opening of business. An official from Yakson Beauty said, "Our future goal is to make customers of all ages and genders beautiful and beautiful all over the world. We are aiming for 10,000 locations in the hopes of receiving and becoming more beautiful.” Source: Asia A (http://www.asiaa.co.kr)Views 100
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[YAKSON] Digital Seoul University of Arts and Culture, major of Total Beauty Arts, Signed a mutual exchange agreement with YaksDigital Seoul Arts University signed a memorandum of understanding (MOU) with Yakson Beauty. (Photo provided by Digital Seoul University of Arts and Culture) [Korea University Newspaper Reporter Hwang Jeong-il] Digital Seoul University of Arts and Culture (President Lee Yun-seok, hereafter referred to as Seoul Culture and Arts University) recently signed a memorandum of understanding (MOU) with Yakson Beauty at the headquarters of Yakson Beauty. To foster cultural and artistic talents, the two institutions agreed to cooperate with each other on △significant policy promotion agreements △interchange of educational programs and information materials △joint promotion of cultural projects to revitalize cultural exchanges. Yakson Beauty started Golki Therapy in 1979, applied for a trademark for evaluation of Yakson in 2006, currently operates 134 domestic and overseas branches, and has 42 years of knowledges. Kim Nam-yeon, dean of the Seoul College of Arts and Culture, said, “Students of the Total Beauty Arts Department who have been assigned a branch as field trainees during the summer vacation through the signing of an MOU with Yakson Beauty receive 8 weeks of field training and education, and excellent students have a great opportunity to find a job early.” When a person belonging to Yakson Beauty applies for new or transfer admission to Seoul University of Arts and Culture through general admission, the admission fee will be waived. Source: Korea University Newspaper - 'Power' that connects 409 universities (https://news.unn.net)Views 38
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[2021 K-Safety Culture AWARDS-Beauty & Care Category] Kim Hyoun-sook, CEO of Yakson BeautyLeading ‘K-beauty for skin care’ with beautiful ‘yakson hands’ Kim Hyoun-sook, CEO of Yakson Beauty, hosted the ‘Safe Newspaper’ and ‘Inside People’. She was selected as the grand prize winner in the '2021 K-Safety Culture AWARDS' in the Beauty & Care category. For more info: [2021 K-안전문화 AWARDS-뷰티&케어부문 대상]김현숙 약손명가 대표 < 안전경제 < 뉴스 < 기사본문 - 안전신문 (safetynews.co.kr)Views 72