A full-time housewife who started with a tiny cosmetics store and $ 4,200 became the CEO of global company with over 1,000 employees.   She started her business with only $4,200 but now she is a rich female CEO with $1M. Her name is Kim Hyoun Sook from Yakson Beauty. Yakson Beauty is a well-known beauty company in Korea, Japan, China, Vietam, and other countries.   Now she manages not only Yakson Beauty, but also ‘Dalia Spa’, a premium skin care brand, ‘Yeorihan’, weight management brand, and a cosmetics brand ‘Yakson Cosmetics’.   From her book <Do what you are good at, rather than what you like>, she shares her history and ‘know-how’ to become a rich with $1M.   

  Kookmin University Graduate School of Business IT (BIT) and Kookmin University Industry-Academic Cooperation Foundation signed a cooperation business agreement with Yakson Beauty Healthcare Co., Ltd. on the 10th at Kookmin University International Pavilion for the cultivation of talented individuals and supporting technology.   Yakson Health Care Co., Ltd. was established in April to lead the digital transformation of the beauty massage industry based on IT platform and AI technology and has a plan to provide optimized services to individual customers through securing related patented technologies and commercialization.     "Kookmin University Graduate School of BIT has contributed greatly to discovering and solving industrial and social problems through data analysis,” said Kim Nam-Gyu, president of Kookmin University Graduate School of BIT. He showed his ambition that image deep learning related methodology and patent which are owned by the school will greatly contribute to the successful digital transformation of healthcare and the creation of new AI-based services.”     In addition, Seok-Jin Lee, CEO of Yakson Health Care Co., Ltd. Is … “Through an MOU with Kookmin University Graduate School of BIT, we expect to be able to have talented individuals and advanced technologies that are essential for digitalization of the beauty care field.” He expressed his ambition to create an advanced case for maximizing the value of beauty services at home and abroad.  

[Korea University Newspaper Reporter Cho Young-eun] Osan University (President Heo Nam-Yoon) announced that the global skincare company, Yakson Beauty (CEO Kim Hyoun Sook) donated 10 million won to the university.CEO Kim said, “As a global skincare brand company, we will strive to support the development of human resources for the beauty industry through industry-academic cooperation activities with Osan University.” Also, she said that “I will donate an additional 2 million won as a physical training scholarship for Jeong Yoo-Ri (beauty cosmetic department)”.President Heo said, “I would like to express my gratitude to Yakson Beauty for donating to the development of the university during the tough period. I will use the development funds and scholarships with great value for the development of the university and the students.” He delivered a plaque of appreciation.Source: The Korea University Newspaper – “Power” connecting 409 universities (http://news.unn.net)

CEO Hyoun-sook Kim presents the path for dreamy youth through her book titled 'Do what you are good at it, rather than what you like’.She said, “Everyone pursues a successful life.” And she said that anyone can put their life on the ranks of a successful life, but not anyone can walk the path to success.”There is something unique about successful people.She said, “That unique point leads them to success.”She was a housewife but now she is a CEO who has more than 1,000 employees in her company. What’s her secret to her success?“Invest yourself to what you are good at, rather than what you like,” she says.It is not easy to succeed with what you like.Rather than that, she focuses on what she does best, materializes it, and puts it into action, which is the shortcut to success.She said that it is not late to do what you like after you achieve success.The author particularly emphasizes the point. Of course, it is hard to say that her key to achieving success goes for everyone. However, if you are a wise reader, you can fully grasp the meaning behind the book and apply it to your life.You can be SOMEONE who achieves your successful goal or ANYONE who cannot achieve it. It’s your responsibility.Source: http://www.nbnnews.co.kr

Kyungnam College of Information & Technology (President Man-Seok Chu) recently ran an agreement for joint participation in the pilot operation project of Meister University with Yakson Beauty and scholarship delivery ceremony.On this day, CEO Kim Hyoun Sook of Yakson Beauty delivered a scholarship worth 10 million won to students majoring in skincare, makeup, and nail art. Following the delivery ceremony, CEO Kim gave a special lecture on the subject of “Challenge the Beauty Master” and a graduate of Kyungnam College of Information & Technology Hwang Ju-Hyun, Yakson Beauty Seomyeon branch’s master gave a special lecture named “Growth Story”

Yakson Beauty, which values education, has signed an Industrial-Academic partnership with Seowon University.From 2022, Seowon University will operate a training course focuses on fieldwork, such as a curriculum for students wishing to find a job in the Beauty industry.Upon completion of this, the students can get a job at Yakson Beauty after graduation.

She has spread K-beauty through Yakson Therapy.Now, there are 132 branches globally."Because my younger sister is pretty, I have been comparing myself with her since I was young, and I was stressed and inferior. Because of that, I tried to be prettier and became interested in beauty.”It was the opportunity for Kim Hyun-sook, CEO of Yakson Beauty, to involve in the K-beauty industry for 30 years.Yakson Beauty is a place that any woman in Korea wants to go to, especially before their wedding.“I am proud of Yakson Beauty, which is the No. 1 Beauty Salon company in Korea. We have been grown up because of our massage technique that makes people more beautiful like plastic surgery.”  Link: rwn.co.kr

The Chinese movie ‘Dae Hong Po,’ starring a model Clara, is gaining great popularity. The Chinese movie 'Daehongpo' is a romantic comedy about a wedding gift.Even offline promotion is not possible due to the Covid pandemic, the movie keeps its popularity through active online marketing. As the movie was released, Clara was ranked No. 1 in the movie star recognition category on a Chinese movie site called Maoyan. We look forward to the great move of Clara!

Global beauty brand Yakson Beauty won1st place in the 2020 Korea Consumer Satisfaction Index for 3 consecutiveyears.   Yakson Beauty has a systematiccurriculum that all employees have to take 16 kinds of training. Yakson Beauty strives to provide thesame level of service from all branches through constant training and testing.   As a result, Yakson Beauty hasreceived excellent results in customer satisfaction! We will continue to develop for thehigh satisfaction of our customers in the future.        

  - Interview with Chairman Lee Byeng-Cheol Global K-beauty group ‘Yakson Beauty’ has around 130 branches in Korea and overseas countries. And they all offer the same quality treatment service. In an interview with Money Today, Chairman Lee Byeng-Cheol said, “Differentiated service from systematic and high-quality training is the motor force of Yakson Beauty’s growth in Korea and global”. -What is the current status of Yakson Beauty and business? Global K-beauty group, Yakson Beauty is Korea’s first beauty care company and operates 102 Korean and 28 global branches in seven countries. Yakson has annual sales of 80 billion won and has won the Grand Prize for Korea Brand Power for 8 consecutive years. Currently, we have a premium skincare brand ‘DALIA SPA’, customized diet brand ‘YEORIHAN DIET’, and Yakson Beauty’s cosmetic brand ‘YAKSON COSMETIC’ as our family brands. - The systematic training system of Yakson Beauty is well-known among the customers. Yakson Beauty is popular with its same quality service at any branch. What course do the therapists take and what is the most important point of the training? Rather than learning quickly, the curriculum of Yakson Beauty will be conducted for two to six years of in-based education and practice. After joining Yakson Beauty, the new therapists have to complete the third-degree course of Yakson Therapy, which is the most basic course of Yakson, and they will work at the Yakson branch. While working at the branch, they take technique training lessons and customer service lessons twice every month at the academy to provide high-quality treatments and the best service to clients. The most important point in training is to teach them the right body posture when providing treatments so that they do not get hurt. - Yakson Beauty is actively working for social contribution. What kind of sharing Yakson Beauty is doing? Yakson Beauty makes three main donations. They are monetary donations, talent donations, and knowledge donations. Money donation is a scholarship.  For talent donations, Yakson’s employees regularly visit an elderly center since 11 years ago. And they offer treatments for elderly. Most of them are very happy to receive Yakson treatments because they have never received that kind of treatment before. Also, executives and employees of Yakson who donate their talents feel proud and grateful for choosing a job as Yakson therapists. For knowledge donations, senior therapists of Yakson have become mentors to university students who wish to become Yakson therapists in the future. - Customer Satisfaction is the most important these days. What strategies does Yakson Beauty have to improve customer satisfaction and communicate with customers? We conduct a customer satisfaction survey after each treatment session to improve customer satisfaction. This is because Yakson Beauty needs to know how the customers are satisfied with Yakson’s service and treatments so that we can change or continue the program. Fortunately, we have been receiving high scores in the satisfaction survey. And we conduct re-training session when received "unsatisfied" by a client. In general, 98% are satisfied, and for the rest 2%, we have an ongoing training program to please every client. - You are working hard for the development of the beauty and cosmetic industry. What plans do you have in the future? We plan to select cosmetic lines that our customers love and form a cosmetic lineup. From 2021, we will enter the retail market. Besides, we plan to release Dermatology-related cosmetics as interest in health increases after Covid-19’s outbreak. Derma cosmetics are mainly sold online or in drug stores and derma cosmetic is a cosmetic that is based on dermatology and laboratory in South Korea. In response to the emerging Derma trend, Yakson is actively developing a portfolio targeting people aged 15 to 34. Also, about ‘new distribution development’ (advance into the overseas market), the company plans to promote contactless marketing without borders between countries, live commerce (smart shopping), and others due to the proliferation of contact-free trading caused by Covid-19. Also, many people miss the warmth of human (human touch) in this contactless trend. As a result, we will proceed developing products with human scale and story and carry out marketing activities that communicate directly with customers. - Lastly, what is the goal and vision of Yakson Beauty? My future goal is to make all clients in the world becoming more beautiful and healthier with Yakson Beauty. First of all, we provide expenses for our internal customers (employees)’ self-development. So they can grow. For external customers, we hope they can become more beautiful through Yakson therapy. So we aim to open 10,000 branches in the world.  Besides, we have a plan to expand our family brand status. #yakson #yaksonpresident #yaksonceo #yaksoncharman #yaksonbeauty #yaksonbusiness #skincarebusiness #koreaskincare #koreamassage #kbeauty #kbeautytreatment #kbeautymassage #golki #yaksontherapy #facetreatment #bodytreatment #yaksonaim #약손명가 #이병철 #약손

Hello, this is Yakson Beauty   ★The 2020 Yakson Beauty Advisory Committee Appointment and Regular Seminar     It was held on November 7, 2020 (Saturday) at the Ggotjari training center. (This event was conducted in compliance with the Covid-19 guidelines.)     Yakson Beauty holds Professor Advisory Committee every year to promote the development of the beauty industry. In this seminar, they discussed the development of the Korean skin care and beauty industry and the fosterage of professionals.     Now, Yakson Beauty has 101 Korean branches and 29 overseas branches. We are now Korea’s leading beauty company, but we are not satisfied with it. We will put our best efforts to be a number 1 global beauty company. Thank you.

“Focus on what you are good at it rather than what you like”   “What do you do well, do you like, and what are your dreams?”