- Interview with Chairman Lee Byeng-Cheol Global K-beauty group ‘Yakson Beauty’ has around 130 branches in Korea and overseas countries. And they all offer the same quality treatment service. In an interview with Money Today, Chairman Lee Byeng-Cheol said, “Differentiated service from systematic and high-quality training is the motor force of Yakson Beauty’s growth in Korea and global”. -What is the current status of Yakson Beauty and business? ▶ Global K-beauty group, Yakson Beauty is Korea’s first beauty care company and operates 102 Korean and 28 global branches in seven countries. Yakson has annual sales of 80 billion won and has won the Grand Prize for Korea Brand Power for 8 consecutive years. Currently, we have a premium skincare brand ‘DALIA SPA’, customized diet brand ‘YEORIHAN DIET’, and Yakson Beauty’s cosmetic brand ‘YAKSON COSMETIC’ as our family brands. - The systematic training system of Yakson Beauty is well-known among the customers. Yakson Beauty is popular with its same quality service at any branch. What course do the therapists take and what is the most important point of the training? ▶ Rather than learning quickly, the curriculum of Yakson Beauty will be conducted for two to six years of in-based education and practice. After joining Yakson Beauty, the new therapists have to complete the third-degree course of Yakson Therapy, which is the most basic course of Yakson, and they will work at the Yakson branch. While working at the branch, they take technique training lessons and customer service lessons twice every month at the academy to provide high-quality treatments and the best service to clients. The most important point in training is to teach them the right body posture when providing treatments so that they do not get hurt. - Yakson Beauty is actively working for social contribution. What kind of sharing Yakson Beauty is doing? ▶Yakson Beauty makes three main donations. They are monetary donations, talent donations, and knowledge donations. Money donation is a scholarship.  For talent donations, Yakson’s employees regularly visit an elderly center since 11 years ago. And they offer treatments for elderly. Most of them are very happy to receive Yakson treatments because they have never received that kind of treatment before. Also, executives and employees of Yakson who donate their talents feel proud and grateful for choosing a job as Yakson therapists. For knowledge donations, senior therapists of Yakson have become mentors to university students who wish to become Yakson therapists in the future. - Customer Satisfaction is the most important these days. What strategies does Yakson Beauty have to improve customer satisfaction and communicate with customers? ▶We conduct a customer satisfaction survey after each treatment session to improve customer satisfaction. This is because Yakson Beauty needs to know how the customers are satisfied with Yakson’s service and treatments so that we can change or continue the program. Fortunately, we have been receiving high scores in the satisfaction survey. And we conduct re-training session when received "unsatisfied" by a client. In general, 98% are satisfied, and for the rest 2%, we have an ongoing training program to please every client. - You are working hard for the development of the beauty and cosmetic industry. What plans do you have in the future? ▶ We plan to select cosmetic lines that our customers love and form a cosmetic lineup. From 2021, we will enter the retail market. Besides, we plan to release Dermatology-related cosmetics as interest in health increases after Covid-19’s outbreak. Derma cosmetics are mainly sold online or in drug stores and derma cosmetic is a cosmetic that is based on dermatology and laboratory in South Korea. In response to the emerging Derma trend, Yakson is actively developing a portfolio targeting people aged 15 to 34. Also, about ‘new distribution development’ (advance into the overseas market), the company plans to promote contactless marketing without borders between countries, live commerce (smart shopping), and others due to the proliferation of contact-free trading caused by Covid-19. Also, many people miss the warmth of human (human touch) in this contactless trend. As a result, we will proceed developing products with human scale and story and carry out marketing activities that communicate directly with customers. - Lastly, what is the goal and vision of Yakson Beauty? ▶My future goal is to make all clients in the world becoming more beautiful and healthier with Yakson Beauty. First of all, we provide expenses for our internal customers (employees)’ self-development. So they can grow. For external customers, we hope they can become more beautiful through Yakson therapy. So we aim to open 10,000 branches in the world.  Besides, we have a plan to expand our family brand status. #yakson #yaksonpresident #yaksonceo #yaksoncharman #yaksonbeauty #yaksonbusiness #skincarebusiness #koreaskincare #koreamassage #kbeauty #kbeautytreatment #kbeautymassage #golki #yaksontherapy #facetreatment #bodytreatment #yaksonaim #약손명가 #이병철 #약손

Hello, this is Yakson Beauty   ★The 2020 Yakson Beauty Advisory Committee Appointment and Regular Seminar     It was held on November 7, 2020 (Saturday) at the Ggotjari training center. (This event was conducted in compliance with the Covid-19 guidelines.)     Yakson Beauty holds Professor Advisory Committee every year to promote the development of the beauty industry. In this seminar, they discussed the development of the Korean skin care and beauty industry and the fosterage of professionals.     Now, Yakson Beauty has 101 Korean branches and 29 overseas branches. We are now Korea’s leading beauty company, but we are not satisfied with it. We will put our best efforts to be a number 1 global beauty company. Thank you.

“Focus on what you are good at it rather than what you like”   “What do you do well, do you like, and what are your dreams?”  

  “Peoplewho come to ourshop for the first time want to change their skin or body shape,but theyusually change their mind. That makes me happy.” -Yakson Beauty CEO Kim Hyoun Sook-   Check out the interview with Creator Oh Chi-Woo  

  Make a constant effort to lean and make it your own. Focus on what you are good at rather than what you like. -Yakson Beauty CEO Kim Hyoun Sook-   Yakson Beauty regards ‘Education’ as an important thing. From technical training to literacy education, we focus on what we do well and help to make an environment that our employees can grow. You can check out the reason “WHY” Yakson Beauty CEO Kim Hyoun Sook focuses on education and “HOW” she proceeds it from an interview of Yakson Beauty CEO Kim Hyoun Sook with the Monthly Safety the October Issue. 

Hello, this is Yakson Beauty. We will announce the winner of the 2nd Photo Contest for Yakson Korea branches’ customers in 2020. (The first place – 1,000,000 Won / The second place – 500,000 Won / The third place – 300,000 Won / Consolation prize – 100,000 Won)     The first place – Lee Jihyun I hope you all be more beautiful 🙂 The second place – Lee Eungyo Receiving wedding care was my wish for preparing the wedding. thanks for Yakson, I’ve recently got a lot of compliments! The third place – Hong Jihee Yakson’s therapists take care of my face and also my heart. Consolation prize – Choi Soyeon from Wangsimni branch / Kim Haejin from Songdo branch. Conglatulations!

  Global esthetic brand Yakson Beauty has been selected as one of the top 100 franchise companies by Mail Business 2020. Maeil Business Newspaper reviewed 6,353 companies registered with the Fair Trade Commission in 2019. 100 brands were selected in consideration of their representative brands by industry, the competitiveness of the franchise headquarters, and contributions to the healthy development of the franchise industry and the national economy. Since its establishment in 1979, Yakson Beauty has currently operated 98 domestic and 31 overseas branches, along with premium skincare brand ‘Dalia Spa’ and diet brand ‘Yeorihan Diet’  Yakson Beauty has always tried to give our best to our customers! We promise to continue to work hard. Thank you.  

  Hello, this is Yakson Beauty On May 26, there was an appreciation plaque ceremony at Jeonju Vision University's Creative Convergence Multimedia Room. Kim Hyoun-sook, CEO of Yakson Beauty, was the star of this plaque of appreciation! Yakson Beauty signed a memorandum of understanding with Jeonju Vision University in 2014 and has been providing customized social education to foster human resources in the skincare industry "The systematic system and sincerity of Yakson Beauty helped students in the beauty and health care industry can overcome the limitations of local universities." - Professor Kim Eun-young, head of the department of beauty and health. After the ceremony, CEO Kim Hyoun-sook gave a special lecture on "Social Customized Human Resources Development" organized by Jeonju Vision University's LNC+ Business Group. Yakson Beauty is a humane company that serves 'healthy hearts' and 'goods' to its customers. She said that in the aftermath of Covid-19, both universities and businesses are in a difficult environment, but she encouraged the students to be skincare professionals in an active manner, not give up in a negative attitude. To help future skincare professionals fly to higher places, Yakson Beauty will also lead to the development of the skin industry with more systematic and sincere services.

Kim Hyoun-sook, CEO of Yakson Beauty, who wants to give confidence to all customers. Yakson Beauty is taking the lead in creating jobs in the skin care industry based on its golki therapy.  It is receiving much attention from overseas buyers because it is well-known as a leading company in the Korean aesthetic industry. Kim Hyoun-sook, who is striving for an optimal environment for workers, has been the first in the beauty industry to improve the quality of life, work efficiency and productivity of workers by improving working conditions following the implementation of the five-day workweek. Let's meet with CEO Kim Hyun-sook.      

On March 16, 2020, the Academy of YAKSON opened in Daejeon, the main transportation hub of Korea.     Yakson Beauty believes in the power of “education”!     YAKSON regularly conducts academy education, ranging from employee technical training to education for personal development. So far, the Academy of YAKSON has expanded the educational arena at Apgujeong, opening the Daejeon branch to make it easier and more efficient for all employees.       I can already imagine the YAKSON’s therapists showing their passion here. YAKSON always tries to repay the love that customers have given us with our heart and sincerity in our hands. As the Academy of YAKSON has opened, we will continue to learn to meke our customers be healthier and more beautiful.

  Yakson Beauty Reading Workshop is held again in 2020.2020’s first reading workshop was held from January 24 to 27 for 4 days.Our therapists read books in different fields, shared their thoughts together, and watched a video related to the books for a wider understanding!It was very valuable for 3 nights and 4 days.     For Yakson Beauty Reading Workshop, Chairman Lee Byeong-Cheol and CEO Kim Hyoun-Sook, always join every workshop every year.because they join every reading workshop, the therapists are inspired by them and they enthusiastically took part in the workshop.Our therapists do not neglect to learn 🙂     The key to Yakson Beauty’s Reading Workshop is ‘Sharing’.Yakson Beauty has a culture in the workplace; we do not think ‘I will do it well’, but we think ‘we will do it well’, so we share good ideas and ways each other.In this Reading Workshop, we shared what we felt and what we would take after the workshop. This sharing allowed us to think wider.     Yakson Beauty’s Reading Workshop is held regularly to build up knowledge beyond our treatment skills.We think improving our intellectual capacity will help us better understand our clients, and it will be a way to continue to grow!     To repay your love, we will continue to show you our development. Thank you.

Hello,On January 12, a special person came to Yakson Beauty Academy.He is a Seoul National University Professor Kim Nan-do, who is the author of the “Trend Korea” series.   All therapists of DALIA SPA, YEORIHAN DIET, AND YAKSON BEAUTY periodically attend training sessions to improve individual skills and knowledge.On this day, we took a lecture about Korea 2020 trend to understand our customers’ trends in 2020.   Keywords of the Year:The brave hero that overcome the crisis "MIGHTY MICE" is Korea’s 2020 trend keywords.He explained the keywords, “MIGHTY MICE” through the 2 years’ lecture and also give the lasts words that motivate for Yakson family who will lead the future of the beauty industry.   This lecture was very meaningful to all Yakson Family!It was a perfect lecture for Yakson’s therapists who constantly struggle to make changes to reward customers with better effects.Yakson’s therapists study not only theory and treatment techniques, but also study for their personal development.Because we believe this will help us understand each of the clients and repay them with better treatments.   As we took a lecture about the 2020 trend by Professor Kim Nan-do, we will also make sure that Yakson Beauty in 2020 will rapidly adopt the current trend to provide each client’s changing needs.