Global esthetic group Yakson Beauty Aesthetics announced on the 13th that they had started supporting the production of PPL for KBS 2TV's new weekend drama 'Now is Beautiful', which is about the marriage project of three unmarried brothers.     The first episode of 'A Gentleman and a Lady', which was first broadcast on the 2nd, 'You're Beautiful', recorded 24.5% in viewer ratings, higher than 22.7%, reflecting the expectations of viewers.   In the first episode, the worries of the mother Kyung-ae (Kim Hye-ok), father Min-ho (Park Sang-won), and grandfather Gyeong-cheol (Park In-hwan), who are upset because of their three sons living alone, were pleasantly portrayed.   An official from Yakson Beauty said, "We will promote the brand to more people and strengthen communication with customers by supporting the PPL production of the popular drama 'Now is Beautiful'."   Meanwhile, Yakson Beauty is a global aesthetic group that currently operates 111 stores in Korea and 27 stores overseas.   Based on its independent therapy, it provides various programs and premium services such as small face care, wedding care, body care, and postpartum care.   In addition, it is attracting attention as a customized obesity management system tailored to the individual constitution and inclinations of customers through extensive research in related fields such as yakhand technique research, habit research, and nutrition research.   Source: https://news.mt.co.kr/mtview.php? no=2022041309545586874

-Brand Power Award   Global aesthetic group Yakson Beauty (Chairman Lee Byung-cheol) was honored with the Brand Power Grand Prize for 10 consecutive years.   Yakson Beauty is a global aesthetic group that currently operates 111 stores in Korea and 27 stores overseas. In order to provide the best service to customers, Yakson Beauty Aesthetics has nurtured professional manpower through systematic and high-level in-house talent training, and is gaining the trust of consumers with high beauty service quality.   In particular, based on an independent therapy called 'Golki Therapy', it provides various programs and premium services such as small face care, wedding care, body care, and postpartum care, and maintains the same service quality at all branches to increase customer satisfaction. In addition, through extensive research in related fields such as Yakson technique research, habit research, and nutritional research, it is attracting attention as a customized obesity management system tailored to each individual's constitution and tendency.   An official from Yakson Beauty said, "With differentiated customer management, it has become an esthetic that not only ordinary people, but also celebrities, sports stars, and celebrities often visit." We strive for customer satisfaction by setting the example again and allowing customers to directly compare plaster changes with their own eyes.”   Meanwhile, Yakson Beauty is working to improve brand awareness by sponsoring production support for a number of dramas such as 'Love Twist' and 'Gentleman and Lady'. We are paying special attention to COVID-19 through diagnostic kit tests.   Currently, as a family brand, Yakson Beauty Aesthetics is operating premium skin care 'Dalia Spa', a 'Yeorihan diet' that is easy and comfortable to receive while lying down, as well as 'Yakson Cosmetics', a cosmetic product that contains the sincerity of nature.

(Cnet Korea = Correspondent Kim Na-rae)   Yakson Beauty (CEO Lee Byung-cheol, CEO Kim Hyun-sook) won the 6th Korea Global Power Brand Awards Education Chairperson Award.   Yakson Beauty, Korea’s first skin care company, was established in 1979.   Chairman Lee Byung-cheol invented the Golki therapy, and CEO Kim Hyun-sook applied it to beauty, growing it into a global esthetic company.   Yakson Beauty is famous for its premium services and various programs such as small face care, slim management care, and postpartum care.   Even China and Southeast Asia, which are traditional skin care powerhouses, come to Korea to learn about it.   Analysts say that the secret of the Yakson Beauty that crosses borders and is loved by everyone is in 'hand theraphy' using the characteristics of the skin.   Dozens of managed beauty care programs feature manual care without the use of machines or chemotherapy.   Yakson Beauty 'Golki Therapy' requires a long time investment rather than plastic surgery or chemical treatment that can give immediate effect, but through intensive management of specific areas, the body can be balanced and naturally beautiful as a whole.   CEO Kim Hyun-sook said, "We pay great attention to education because hand therapy uses the characteristics of our skin like this."   Recently, the Yakson Beauty has partnered with several universities to foster more professional manpower and created a skin beauty department named after the Yakson Beauty. It is making a bigger leap forward by developing its own brands such as Dalia Spa (skin beauty) and Yeorihan diet and launching home care cosmetics.   Source: https://www.cnet.co.kr/view/?no=20220217111404

Representative Kim Hyun-sook, commendation 'honour' by the National Assembly Education Chairperson   Yakson Beauty (CEO Lee Byung-cheol, CEO Kim Hyun-sook) won the grand prize in the aesthetics section at the 2021 Korea Global Power Brand Awards and at the same time received the National Assembly Education Chairman's commendation.   Yakson Beauty, Korea’s first skin care company, was established in 1979.   Chairman Lee Byung-cheol invented the Golki therapy, and CEO Kim Hyun-sook applied it to beauty, growing a global esthetic company.   Recently, the Yakson Beauty has partnered with several universities to develop a more professional human resources department to create a skin beauty department named after the Yakson Beauty.   It is making a bigger leap forward by developing its own brands such as Dalia Spa (beauty for skin) and Yeorihan diet and launching home care cosmetics.   Analysts say that the secret of the famous yak-son family that crosses borders and is loved by everyone is in 'hand  therapy' using skin characteristics.   Dozens of managed beauty care programs feature manual hand care without the use of machines or chemotherapy.

[Photo source = pixabay]   [Korea Instructor Newspaper Reporter Kim Ji-young] “Anyone can succeed. But not everyone can be successful. The secret to her own success, which made the Yakson Beauty a favorite in the aesthetics industry.” Everyone pursues a successful life. Also, anyone can put their life on the line of a successful life. But not everyone is on the road to success. There is something special about successful people. That singularity leads them to success. This book is an amalgamation of the successful knowledge generously presented by Kim Hyun-sook, a representative of the Yakson Beauty industry, which is recognized not only in Korea, but also in Japan, China, and Vietnam. What is the secret to her success, from being a housewife to turning over 1,000 employees into CEOs of the company? CEO Kim Hyun-sook says, “Invest in what you can do better than what you like.” It's not easy to be successful with what you like. Rather, focusing on what you are good at, making it a reality and putting it into practice is a shortcut to success. It's not too late to do what you love to do after you achieve success. The author emphasizes this point in particular. The author, who had a difficult childhood without a single house under a single family, didn't want to do what he wanted to do. However, the author boldly puts off what he likes and invests all his life in what he is good at. And in the end, he succeeded, and he was able to enjoy what he loved to the fullest. However, the author's investment in what he is good at is not the only reason to succeed. That's just the basics, several factors must come into play. Those elements are also created and built by oneself. Perseverance, thorough analysis of the business, constant learning attitude, and above all, the desire to live together rather than enjoying alone made flowers bloom and bear fruit on the roots and pillars of doing what they are good at. These are also the secrets of the author's success. Many people live their lives dreaming of success. However, few of them are successful. This is because the mind, the root and element, which is the basis for achieving success, did not work properly. Now the author wants to share the secret of his success with many people. I am willing to share the success know-how that I have worked hard to honour, generously and in detail. Because that is the attitude of sharing that successful people should truly practice. Readers of this book will be given a chance for success. The author wishes May everyone be successful in their field. May you be happy not only in material success, but also in your heart. Of course, there is no law that the author's secret to success will apply to everyone, in all fields. However, if you are a wise reader, you will fully understand the meaning behind the author's writing and apply it to your own life. However, it is solely up to the reader how to use this book to move forward on the road to success. It is your responsibility to become “anyone” who succeeds, or “anyone” who knows the path but does not succeed. Author Kim Hyeon-suk founded a cosmetics department store with a capital of 5 million won and then operated a 10-pyeong skin care room in Suuri Garden Tower in 1992 with a light 10 million won. Passion for success and ceaseless efforts for success created a success story that started with a capital of 500 and stood tall as a wealthy of 12 billion won when he met a famous family in 2004. She has been lecturing at various universities, including Kyungbok University and Suwon Science University, to share the knowledge and experience she has accumulated before succeeding as the representative director of the Yakson Beauty. What are you good at, what you like, and what are your dreams? This is a question I have always wanted to ask young people who have been educated in the form of injections since they were young. I wanted to ask whether it is a dream, a pleasure, or a happiness. Is it true happiness to do what you love, or is it joy and satisfaction to do something you are good at? If I had been clinging to the things I liked to be happy, happy, and satisfied, would I really be where I am today? Starting with a capital of 5 million won, I waged a game on what I was good at until I became the representative of the famous family. To be the best in my field, to succeed, I tried to do better at what I was good at. The choice was right and made me successful. I am currently the head of the Yakson Beauty and a professor at a university. If you are at a crossroads in choosing your career path because of the dream you want to achieve, my book will help you. If someone who is lost and wanders on the sand of life finds a way by looking at the footprints I have left, it will be supreme joy and rewarding. Her book is 《Bet on what you are good at rather than what you like (Provence, March 15, 2021)》. Source: Korean Lecturer Newspaper (http://www.lecturernews.com)

  Global esthetic group Yakson Beauty announced on the 15th that they had started supporting the production of KBS 2TV's new daily drama 'Love Twist', which was first aired on the 13th.   Starring Shin-Hye Hwang, Da-Hoon Yoon, and Hye-Jin Shim, <The Twist of Love> deals with the narrative of three families who are entangled in love and life.   Writer Eun-joo Lee and director Won-yong Kim meet and show a different 'daily drama', raising expectations from the start.   An official from the Yakson Beauty said, "We expect to be able to introduce the brand to many people by supporting the production of the drama <Twistle of Love>, which has been a topic of discussion since the first broadcast as luxury actors with years of experience."   Yakson Beauty is a global aesthetic group that currently operates 109 stores in Korea and 28 stores in 7 overseas countries.   'Yakson Beauty Aesthetic' provides the same level of service at all branches based on the operation of 40 different specialized programs.   Recently, Yakson Beauty has been well received by giving an invitational lecture at Gwangju Women's University's Faculty of Beauty Science, Skin Beauty Major, Employment Competency Reinforcement Program.  

  Yakson Beauty (Chairman Lee Byung-cheol) won the grand prize in the beauty service category at the Money Today '2021 Korea Consumer Satisfaction Index No. 1' held at the Press Center on November 30th.   The 'Korea Consumer Satisfaction Index No. 1' was established to commend and encourage the achievements by discovering and selecting excellent companies that have high customer satisfaction in Korea and have a glimpse of future growth potential.   Yakson Beauty, a global aesthetic group that operates 109 stores in Korea and 27 stores in 7 overseas countries, is growing with differentiated customer management and the same service quality at all branches.   Based on 'Golki Therapy', which was created by Chairman Lee Byung-cheol in 1979, Yakson Beauty provides a variety of 1:1 programs such as ▲ Balanced face care, ▲ Baby face care, ▲ Face sculpting care, and ▲ Small face care.   In particular, in the case of 'Small face care', customer satisfaction was increased by imitating the face with plaster on the first day of management and then modeling again after the treatment was finished, allowing customers to compare the changes with their own eyes.   The same level of service quality at all branches starts with systematic employee training based on the operation of 'Yakson Beauty Academy'.   All employees receive the same 16 kinds of training, and promotion is possible only when they pass tests such as CS (Customer Service) customer satisfaction and customer service at the headquarters.   In addition, Yakson Beauty continues to sign industry-university cooperation with Suwon Women's University, Ansan 1st University, and Gyeongbok University, sparing investments in nurturing beauty talents, and is also striving to give back to society through talent donations and scholarships.   Meanwhile, Yakson Beauty is currently running a premium skin care brand 'Dalia Spa' as a family brand, a customized diet brand 'Yeorihan Diet', and 'Yakson Cosmetics' with herbs, herbal medicine, and nature's authenticity.

📺 Channel A Monday-Tuesday drama <Show Window: The Queen's House> with Yakson Beauty A mystery melodrama depicting the story of a woman who cheered for an affair without knowing that she was her husband's woman. My perfect mask began to crack. 🙌Together with Yakson Beauty🙌

  Awarded the Minister of Employment and Labor Award in the creative therapy sector at the 19th International Beauty Skills Competition, CEO Kim Hyun-suk   With the sponsorship of the Ministry of Employment and Labor, the Human Resources Development Service of Korea, and the Korean Committee of the International Skills Olympic Games, this event, held at the Sejong University Convention Center Gwanggaeto Hall from October 1st to 2nd, was held on-offline.

  The KBS 2TV weekend drama 'Gentleman and Lady' (played by Kim Sa-kyung, directed by Shin Chang-seok) is a drama containing a turbulent story that takes place when a 'gentleman' who takes responsibility for his choices and seeks happiness and a pleasant 'handmaiden' meet.   After the first broadcast on the 25th, it recorded 26.5% (based on Nielsen Korea) in the same time slot on Sunday.   An official from Yakson Beauty said, "This drama production support is to get closer to more people through the drama, strengthen communication with customers, increase brand awareness and expand the target audience."   Yakson Myungga is a global aesthetic group that currently operates 108 stores in Korea and 28 stores in 7 overseas countries.

  The ‘2021 Korea Best Brand Awards’ was held on the afternoon of the 10th at the Press Center in Jung-gu, Seoul.   Yakson Beauty (CEO Lee Byung-cheol) was selected as the grand prize in the skin care category at the 'Korea NO1 Brand Grand Prize'.   The ‘2021 Korea Best Brand Awards’ was held by the Korea Best Brand Association (Chairman Yoon-Tae Lee) and the Brand Value Research Institute.   The event was divided into ‘Korea’s No1 Brand Grand Prize’, ‘Creator’s Grand Prize’, ‘Consumer Satisfaction Grand Prize’, ‘Korea Brand Grand Prize’ and ‘Proud Korean Grand Prize’.

  Yakson Beauty announced on the 9th that it has been selected in the beauty care service category of the ‘2021 Korea Consumer Trust Representative Brand Award’ for the 4th year in a row.   Yakson Beauty is a global aesthetic group that currently operates 108 stores in Korea and 28 stores in 7 overseas countries.   An official from Yakson Beauty said, "We provide about 40 different specialized programs and customized care for each area of concern."   Every day, we are managing customers after confirming the diagnosis results through thorough quarantine and corona self-diagnosis kits before opening of business.   An official from Yakson Beauty said, "Our future goal is to make customers of all ages and genders beautiful and beautiful all over the world. We are aiming for 10,000 locations in the hopes of receiving and becoming more beautiful.”   Source: Asia A (http://www.asiaa.co.kr)