Brand Story

Brand philosophy

First, put your heart in our hands.

It’s very consistent.
As always, mother’s hand is called as Yakson (the comforting hand).
Why is the mother’s hand the comforting hand?
Because hands can convey the heart.
We have put the desire to make you beautiful in our hands .

Second, we have artisans

There are craftsmen in a reputable family with a long history.
The reason why we are called the ‘reputable family ‘ is because of our stubbornness that is never satisfied with the best.
That’s how we made history.
There are artisans of ‘Yakson Therapy’ in such a famous family.

Third, the world moves with sincerity and heart.

The world moves with sincerity and heart.
People in the world might say that we are inflexible.
But we know that this principle is the only answer.
Yakson is a brand that insists on sincerity and heart.

Great Beauty Mastership

The spirit of ‘master’ that delivers the best value in its natural beauty

We have in our hands the desire for customers to be beautiful.
We lead the market with our expertise in therapy and 45 years of legitimacy, awakening our natural beauty in the balance between the inside and the outside.
We present beautiful changes and happiness to you today so that the spirit of ‘a true great master’ can continue in the future.

Innovative
Professionalism

Yakson actively responds to changing future trends to deliver natural beauty and a healthy life, and develops professionalism through constant innovation.

Leadership with
Originality

Yakson leads the global market with a unique platform by realizing systematic and standardized services based on the authenticity of therapy and the accumulated customer trust and sense of scale.

Guaranteed
Beauty

Yakson promises new changes/experiences tailored to customer needs with proven beauty solutions, and conveys confidence in beautiful changes.

Innovative
Professionalism

Yakson actively responds to changing future trends to deliver natural beauty and a healthy life, and develops professionalism through constant innovation.

Leadership with
Originality

Yakson promises new changes/experiences tailored to customer needs with proven beauty solutions, and conveys confidence in beautiful changes.

Guaranteed
Beauty

Yakson actively responds to changing future trends to deliver natural beauty and a healthy life, and develops professionalism through constant innovation.

Brand philosophy

Brand Identity

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Yakson House, our brand have in our hands the desire for customers to be beautiful.
The palm prints engraved on the hands of craftsmen who have become experts in a field contain insatiable persistance on even the best.
Inspired by the motif of the palm prints of Chairman Lee Byung-chul, the founder of Yakson Therapy, Yakson house's vision who conveys beauty
with sincerity and heart was created as a symbol.

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